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DESIGN 
IS ONE

WELCOME TO

The State of Design

by Àșà

Let's Go!

The State of Design Survey is our attempt at understanding the complex economic, social, and cultural factors shaping several design practices in Nigeria.

Motion Visual Graphic Brand UI
Motion Visual Graphic Brand UI
Logo Illustration Industrial Marketing UX ProductAR/VR Animation
Logo Illustration Industrial Marketing UX ProductAR/VR Animation
Identity 3D Digital Art Service Interaction Editorial
Identity 3D Digital Art Service Interaction Editorial
Motion Visual Graphic Brand UI
Motion Visual Graphic Brand UI
The Survey highlights 4 key themes:
Who is designing in Nigeria? 👨🏽👩🏾

A broad view of the demographics and backgrounds of designers across several disciplines practicing in Nigeria today.

How and what are designers learning? 🎨📚

A look into how designers are upskilling, setting design trends/standards and transitioning across disciplines and roles.

Where and how do designers work? 💼

A further look into where designers in Nigeria are working today, what kinds of design work they're doing, and how they're getting it all done.

What are designers earning? 💸👀

An overview of what designers in Nigeria are compensated with in today's industry.

Why
is this important?
To understand the design ecosystem.

To showcase these findings to the design ecosystem in Nigeria via newsletters, PDFs, B2B engagements, and as resource materials for several design community touch points.

To strategically grow the design ecosystem.

Key findings from the report can provide businesses, human capital investors etc., adequate data to form as a rationale into putting more structures and intention for the growth of design careers in Nigeria via more learning opportunities, internships, jobs etc.

Sound